PPC Marketing West Des Moines
PPC Marketing or Pay-Per-Click is when you set up an advertising campaign and each time a visitor to your site clicks on your campaign ad you will pay a preset cost. Your goal is to try to get your viewer to take an action by moving a visitor to a (landing page or squeeze page). This is a page with only one thing in mind, to help them make a decision to purchase, request information or take advantage of offers in exchange for their contact information. This can also give the visitor the opportunity to enter your database by accepting your free gift, newsletter or buying your product or service. You can ask on your form, their name, email, phone, address or whatever information you think would be necessary.
If you don’t want to use a landing or squeeze page you can still use PPC for pages on your site. PPC is a good way to drive people to opt in or buy.
When setting up a PPC campaign:
1. You want to decide your goals – what is it you want to achieve, getting a sale, leads, sign-up for newsletter etc.
2. Decide which search engine you plan to work with, Google. Bing or Yahoo adwords. These are the most common platforms used but you can also use Facebook.
3. Select Adwords that someone would most likely type into a search engine when searching for your product or service.
4. Set your bid for different Adwords and select your daily or monthly budget.
These are the basic steps but there is more to the process of selection and evaluation as a measure of success.
When someone goes to your site and clicks on the Adword you get charged. PPC can be expensive but many companies advertise in this manner because of placement in the top of the ads in which ever resource was used, to giving them higher visibility. This is paid placement. Your cost can be based on commodity or service Adwords and how many people are bidding along with the quality of the ad and content used. It must be relevant. It is also important to know that if you have analytics set up on your website you can track the clicks and see what Adwords are working and which are not working well. It allows you to make changes that can influence a better outcome for the cost. In some cases you might want to increase a bid while in others you may want to lower the cost depending on what it is you want to achieve.
PPV Marketing West Des Moines & Surrounding Communities
Another resource similar to Pay Per Click is Pay Per View. PPV is set up on a thousand views before you are charged. PPV Marketing is often used to try and build brand recognition. It is very similar to PPC except for the cost spread for clicks.
You can call us at 800-824-4655 or schedule a free 30-minute consultation by clicking on the Schedule a Meeting button which will take you to our CEO, Mike Jarrell’s calendar.