Marketing Automation- Des Moines
Marketing Automation is the tie that binds it also generates leads and builds future business.
Consider this possibility. A prospect enters your business. They want to buy a great product or service. Your employee asks the customer’s name and learn of their interest. They ask for their mailing address, phone number and email address. The employee explains the store is giving 20% discount coupons to new customers in order to add them to our customer list. The customer’s information gets put into your database. The coupon then goes out to the prospects email or mobile for use now or in the future.
Well trained, your representatives try to engage your prospects in this way. They are friendly, but non-intrusive. The free gift gives your representative a reason to request their information. Some examples include E-books, coupons or product information that might be a good deal. Prospects can get these right away on their mobile, or in an mail depending on what the give-a-way is.
Free gifts of value provide an opportunity for your business to connect with your new prospects. This starts to build a trust between your business and the prospect.
Once your sales people inputs the prospects information into the data base, voila! You have the starting process of electronic follow-up. You can stay in touch with your new prospects and customers.
Marketing automation is another way to simplify tasks and make follow-up easier. You can use the process for collecting information across platforms that you use. It’s about building your database. It’s about staying in touch through electronic methods.
Here is an example of Marketing Automation Follow-Up
Day 1: Your marketing automation system goes to work and emails a message to the prospect or new client. You tell them how happy you are that they visited your place of business.
Day 3: A post card gets generated and sent. It’s printed and labeled by means of your automated system. This is for daily mail. It directs your prospect to call if they have any questions. This isn’t something you do in house.
Day 7: Your business representative receives a pop up notice in his/her email. It says that it has been 7 days since the prospect visited your business. The representative gets a reminder to call the prospect. They ask if there’s anything they can do to help them with their decision.
Day 9: The automation system emails the prospect a special discount offer.
Day 10: The prospect returns to your business. They have the offer from the email they received and they buy this expensive great product. Cha Ching! You now have a new customer.
The Automation Follow-up
Now that your automation system is in place, your prospect will receive follow-ups. They’ll be at scheduled times and keep the conversation going. It repeats with each new client entered into the database. No matter when they get entered in the system they will be on the automated schedule. Other campaigns can be set up in advance to send throughout the year. These can be for established events, holidays and so forth.
Prospects may not buy right away. But, there is now a relationship that improves the chance for a future sale. You can stay in touch with whatever special you think appropriate. Once they buy and become a customer, you would move them to your customer database. There you would, for example, send a monthly email, newsletter or sales flier to keep in touch. Every business will be different.
Ask yourself this question? Would the sale have happened if you didn’t have a system in place? Unless they buy on first visit it’s not likely. But, you increase the odds of a sale through automated communication. Have you considered the lifetime value of a good customer? Automated processes improves the odds of making long lasting customers and relationships.
Getting Started with Marketing Automation Solutions
If marketing automation sounds like something you would want in your arsenal contact us today.
We invite you to talk to us about this great way of keeping in touch with prospects and long-term customers!
You can email us at [email protected] or call us at 800-824-4655. Or, you can schedule a free 30-minute consultation. Just click the Schedule a Meeting button which will take you to our CEO, Mike Jarrell’s calendar.