SEO Services West Des Moinesmljarrell252018-07-16T19:24:13+00:00
SEO Services of West Des Moines
Is SEO Important?
SEO or Search Engine Optimization is critical to your website. It is a key factor when it comes to improving your Google rank. This is especially so with Organic ranking, the non-paid area of Google listings and Google maps. The goal of online marketing is to be found on the internet. To show up in the top 3 positions, those you must pay for through Adwords PPC or (Pay Per Click) campaigns. This can be expensive but it gets people to your website or landing page.
There are things that can be done to improve organic positions and increase your position on the major search engines. Those include Google, Bing and Yahoo. These search engines scan the internet with robots and spiders (not real ones), looking for websites. They review its content for keyword’s, titles, headings, images, videos and links that are used to rank your website.
How do I know what they found?
Google analytics uses findings of SEO when collecting data to provide a picture of how things are going.
When using analytics, you are able to see the results of what was found through the scans and begin the work of making changes so that you get closer to Google’s guidelines and improving in the rankings. This is not a one time and it is done process, but one that continues as search engines change their rules.
Content written is critical to SEO ranking with Google. They want to see relevance or that your information is of value to the searcher. You can build value by adding pages through blog posts that are linked to social media platforms. When they get shared, Google sees this as a site with value that people refer to. It takes some time to build but as you do, you are also growing a solid website the right way. Unless you buy links this would be considered white hat because the links can grow by sharing increasing value. If you buy links and you can, be careful. Too many or the wrong kind is considered black hat and can get you penalized. Google can basically drop you and it is difficult to fix.
If you need some help with SEO service, you can call us at 800-824-4655 or schedule a free 30-minute consultation by clicking on the Schedule a Meeting button. This will take you to our CEO, Mike Jarrell’s calendar.