SEO or Search Engine Optimization is critical to your website. It is a key factor when it comes to improving your Google rank. This is especially so for Organic rank or non-paid searches. The goal of online marketing is to find your website on the internet. To show up in the top 3 positions, those you must pay for through Adwords PPC or (Pay Per Click) campaigns. This can be expensive but it gets people to your website or landing page.
There are steps that can improve organic positions. They will help you get found by Google, Bing and Yahoo when done the right way. Those include keywords, content development, local search, whitehat- backlink building, relevance and responsiveness. The search engines scan the internet with robots and spiders looking for websites. They review website for content, keyword’s, titles, headings, images, videos and links. They also look at relevance and responsiveness. Relevance relates to whether your information is what people are searching for. Responsiveness is whether your website presents well on different platforms. Speed is another key factor.
How do you know what they found?
Google analytics takes the information collected and puts it into chart formats. This helps convert the data into useful information to assist with business decisions.
With Googles reports you can make improvements to your websites delivery of information. This should be an ongoing process, as there are consistent changes taking place. Changes can result from your developer, adding content and competition.
Content is critical to SEO ranking with Google. They want to see relevance or that your information is of value to the searcher. You can build value by adding pages through blog posts that link to social media platforms. When they get shared, Google sees this as a site with value that people refer to. It takes some time to build but as you do, you are also growing a solid website the right way.
Other ways to build relevance is through backlinks. These are when searchers share content and people link back to your site. You can buy backlinks but must be careful in so doing. Too many and you can get in trouble with Google for trying to force the presence of value. When purchased they should be quality links.
The best backlinks are through sharing. These take time to build but, in the long, run are your best links.
Need help with SEO services? Call us at 800-824-4655 or schedule a free 30-minute consultation. Clicking on the Schedule a Meeting button and it will take you to our CEO, Mike Jarrell’s calendar.