So what does it take to strengthen your presence on the website?
Deciding what your website’s is trying to accomplish. Are you looking for leads or sales? A lot depends on your business type. One important step is to provide a free offer where the visitor will receive some value for signing up. Ideas include E-Books, free trial, coupons, DVD or other free options you can make available. This puts them into your database. This is also where automation begins along with your ability to stay in touch with your not yet customers.
In your design, you want to be able to target your focused audience. If it is off target your visitor will leave. Remember your content must be directed to your primary customer and the need they are trying to satisfy. Also remember WIFM (What’s In It for Me), Your customers primary focus!
Your visitors must be able to easily contact you. If they are not able to reach you, you will lose sales revenue and returning customers. Make your free offers visibly available on every page on your website. Clearly explain how you can be contacted at the bottom of the page if necessary. However, it’s preferable for your visitors to have easy access to your contact form. We can help create a great form for visitors to contact you which will link them to your automated system. The opt in gets them their free information or gift.
Without analytics to track your visitor’s actions on your website you won’t know the effectiveness of your efforts. Through tracking you understand crucial data for example:
a) At what point during the checkout did your customers decide to buy, or not?
b) What is your bounce rate? (amount of time site visitors stay on your site)
c) Which site pages do visitors seek out the most?
All of these factors should be considered for a successful website design. Do this and your website will provide the detail and ROI you’re looking for.
Don’t forget Social Media’s importance to your website.
Don’t neglect your social media marketing channels. Invite your social media visitors to your site to like, connect, follow or even comment. This is so you can stay in contact and present them special offers such as coupons and discounted sales. Do this for Facebook, Twitter, LinkedIn, Google+, Instagram, Pinterest and your YouTube channel. Offer them your podcast or develop one so they will know all of the cool and new information about what you can do for them. Remember to show them WIFM (What’s in it for Me).
Your contact form should always be emphasized on your site. It should be ultra-easy to find and complete. Make it clear that you want to develop a relationship with your visitors before your sale and then you will have a lifelong customer. It’s not about the quick sale but those that keep coming back. Invite them to be part of your business community. Capture their life-time value!
You can email us at firstname.lastname@example.org, call us at 800-824-4655 or schedule a free 30-minute consultation by clicking on the Schedule a Meeting button which will take you to our CEO, Mike Jarrell’s calendar.